Why you Should Consider Using Skimmable Text on Your Website

In the never-ending quest to enhance your website's user-friendliness, consider the game-changing option of skimmable text.

In our fast-paced, digitally enhanced world, we hunger for immediate results. So crafting content that's quick to consume, offers immediate answers, and contains easily digestible information for your audience, is vital to your website’s success.

Studies have shown that website users on average only read 20% of any given content on a webpage. Therefore, the chances of your content being overlooked, or having valuable content missed is significantly high. This is why skimmable content is so effective. It overrides this likeliness and increases user engagement, and overall content consumption.

How can we include skimmable text to our websites?

Skimmable text allows those of your audience who are classified as scanners (scan over text quickly to find what they are looking for, rather than read it) to quickly and easily grasp the main points and encourage your audience to delve deeper.

• Subheadings - breakdown your content with appropriate headings and subheadings, that easily navigate and sort your content into sections.

• Use bullet points and lists to easily separate text into smaller more impactful points. To stop your audience from being overwhelmed by long sections of text.

• Keep paragraphs short and to the point.

• Use bold and italics to emphasise key phrases and words, this helps to draw the eye and convey important information.

• Use a clear structure.

• Organise your paragraphs and main ideas logically and in a way that is easy to understand.

• Prioritise the most important information at the beginning.

• Hooks are a great way to grab your audience’s attention right from the start. That way if they don’t read your content word-to-word, they still understand the key elements you are trying to express.

What are the benefits of using skimmable text on your website?

Skimmable text has many benefits that improve different aspects and overall quality of your website.

• Skimmable text allows for a better user experience.

• Mobile users who view your website on smaller screens will be able to navigate your site easier and allow pause from the endlessly scroll.

• Helps to reduce website bounce rate, because it adds visual appeal, someone is more likely to stick around and read what you have to offer.

• Improves readibility as visitors are more likely to absorb and retain skimmable content.

• Using skimmable text is also a great way to improve your SEO ranking, as the information is easier for the online algorithms to analyse and structure.

• Skimmable text increases user accessibility for everyone, including those with reading disabilities or those using assistive technology, making your content more inclusive.

Incorporating skimmable text on your website is a pivotal step toward enhancing user experience and engagement. Not only does it meet the demands of today's digital landscape but also ensures your website caters to diverse user preferences, ultimately contributing to a more impactful and user-friendly online presence.

Until next time, Happy Writing!

Does your website need a revamp to ensure that it is not only helps to showcase and sell your product and service, but it looks great, targets your target market and incorporates skimmable text to improve usability? Then join The Digital Branding Journey, where you will not only learn the key branding & copywriting secrets for success, but I will deep dive into your business and tailor my services to your brand specifically to help you find your unique voice, establish your brand identity, generate leads, increase your traffic and build your presence online through engaging creative content.

Hi there! I’m Kaeleigh, a Digital Branding Consultant with a focus on Digital Marketing, Creative Copywriting & Content Creation, who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.