7 Key Digital Marketing Resolutions to Elevate Your Strategy in 2024

With the dawn of a new year comes the boundless opportunity to surpass your former self. To become better than you were the past year, and not only is this a chance to improve ourselves, but also our businesses.

Are you wanting to make this your best year yet career-wise?

I can tell you that with enough determination, you can absolutely make it true, you can succeed, but you need to put forth the effort, to look at what hasn’t worked in the past realistically, so that you can better understand the areas that need improvement.

And that should be your goal this year… to improve on the past version of your business. Not to compete with others, but to compete with your former self, ideas and strategies, and refine it to an art so that your business can evolve into it’s best version.

Let’s take a journey to see how you can improve your business strategy this coming year, by exploring Seven Key Digital Marketing Elements that will help to elevate your brand's digital narrative.

Your business’s very own New Year Resolutions.

There’s more to Content then what is Written.

Written content is still the prime driving aspect to your online business, but as technology changes business owners can no longer rely solely on it to drive their sales and traffic.

The need to create engagement through alternative means such as interactive content, immersive videos, and visual storytelling is significantly more prominent as the way our audiences consume content evolves.

Resolution 1 - Offer your audience a plethora of alternate digital content, on top of the tradition written content. As this will offer variety, interest, engagement and will appeal to the different types of content consumers.

Ephemeral Content is here to stay.

Short form content, such as social media shorts, and stories are a trend that is here to stay. These quick content snippets are one of the best ways to interact with your audience and have them connect with you on an emotional level.

• Share behind-the-scenes glimpses to humanise your brand and establish relatability with your audience. By showcasing the authentic, unfiltered aspects of your work or life, you invite your audience to connect with the real, personable side of your brand. Remember people connect with people.

• Create limited-time offers that are exclusive for this form of content. This not only encourages active audience participation but also cultivates a sense of urgency and fosters a direct, immediate connection. By providing unique benefits that are time-sensitive, you heighten the appeal of your content and drive engagement.

• Incorporate interactive elements, such as polls, quizzes, or challenges within your short-form content. This not only enhances audience engagement but also makes the content less one-sided. By including interactive components, you encourage your audience to actively involve themselves, thereby strengthening the bond between your brand and its followers.

Resolution 2 - Utilise short-form content to engage and build a connection with your audience.

Incorporating the Power of AI for Marketing.

Technology continues to advance and as a business owner you have the opportunity to utilise this fact and optimise your business for the better, in turn, taking off some of the pressure of what that lifestyle includes. While there are many ways AI can be included into your marketing strategy, one that every business should consider is the use of Chatbots.

• Chatbots help to improve customer engagement and enhance user experience. The use of chatbots on your website or social media platforms allows for instant support for your audience, addressing their queries and helping them to navigate your service. Also offering helpful suggestions and even giving them a little nudge in the right direction.

  Consider chatbots to be the concierge of your digital business, ready to help your audience at a moment’s notice. This in turn frees up your time and creates a more dynamic interaction with your potential lead.

Resolution 3 - Consider incorporating Chatbots to improve user experience and offer instant response to audience queries.

Optimise for Responsive Web Design.

Is your website optimised for responsive web design? Many people use their mobile device as their main access to the digital world, so if your website isn’t formatted to suit these users, there is a high probability that you will lose prospective customers.

Not only does responsive web design craft a positive user experience for your audience, but it can help boost your SEO, improve your load speeds, future proof your website as technology improves and also allows users to interact with your brand on the go and all from the one website.

Check out here, for how best to optimise your website for responsive web design.

Resolution 4 - Optimise website for responsive web design, so no matter where your audience is, they can engage with your content seamlessly.

Analyse Analytics and Insights.

What platforms, keywords, and devices are your audience using to find you? This is where your main focus should lie, when determining where to focus your marketing. You don’t have to spread yourself thin across every platform, especially if it is consuming precious time and energy that you could utilise elsewhere. Just because others are on every platform doesn’t mean you need to be, if you want to, you can, but it isn’t a requirement if the services you are already using are working for you.

Find where your audience are hiding and then focus your resources there, that is where you will find success.

Resolution 5 - Regularly anaylse analytics and insights to find where your audience are present and what your audience are engaging with, so that you can adapt your marketing strategy accordingly.

Be Authentic, your Audience don’t want a Carbon Copy of someone else.

It’s easy to get caught up in trends and copying others because they are having success when sometimes you are not. But it is vital to remember that you need to personalise and create a Unique Selling Point. Your audience follow you, because they want to see you and your business, not someone else - otherwise they might as well just follow that other person, and use their products and services.

While taking inspiration from others is encouraged you should make it your own, and relay your own perspective on the topic. People connect with people and if your audience can relate to you or your product on a personal level, you have a much higher chance of being successful.

Resolution 6 - Authenticity will set you apart, work on defining your USP and personalise your offer to your audiences’ needs.

Consistency is key to success.

Whether you are just starting out or have been in business for years, one key fact remains the same, if you want to be successful, you must be consistent. One viral video won’t make you successful and even if it does you will need to continue to show up for your audience consistently afterwards if you are wanting ongoing support and success.

Setting up a schedule so that you remember to consistently post on social media, engage with your audience and regularly update your content is a must for any marketing strategy.

Resolution 7 - Consistency is key. Create a marketing and content schedule and stick to it. Showing up for your audience consistently creates trust and loyalty.

These are Seven Key Digital Marketing Elements you should consider including and/or refining in your marketing strategy for 2024 to make this your best year yet.

Happy New Year!

Does your website need a revamp to ensure that it is not only helps to showcase and sell your product and service, but it looks great, targets your target market and is optimised to make 2024 your best year yet?

Then join The Digital Branding Journey, where you will not only learn the key branding & copywriting secrets for success, but I will deep dive into your business and tailor my services to your brand specifically to help you find your unique voice, establish your brand identity, generate leads, increase your traffic and build your presence online through engaging creative content.

Let's make 2024 your year of unstoppable business success!

Hi there! I’m Kaeleigh, a Digital Branding Consultant with a focus on Digital Marketing, Creative Copywriting & Content Creation, who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.